Products all over the place change. In fact everything changes; it is the rule of life. In order to survive things must change and adapt to the times. I mean one can ask this question about anything. From soda to zebras everything changes. But why do products change? What could developers reason for things to change? Well the simple answer is that their bosses ask them to develop something new that they could market, and sell to the public. And then in turn the easiest thing for them to do is change what they have, and make it better. Cause why would they try to reinvent the wheel if they can do something easily? Take video games for example. One video game that shows that changes are important to a product sale is Pokémon.
Pokémon is a video game that came out in 1996 for the Gameboy by Gamefreak. It came out with two version blue, and red. Both games were exactly the same game other than the fact that each game had one different aspect. In the video game the point of the game was to capture all 150 monsters. But each game had two different monsters that can only be caught in the one game. For one to catch all of the monsters in order for one to do that one would have to trade a monster from the red version to the blue version. Another aspect of the game was to have the highest level monster to beat all of the gym leaders. In the game one had to battle people, who also had Pokémon. And to win one would have to beat all 6 Pokémon that the other person had. This was the basic game play. Now the game changed later with the release of Gold version and Silver Version, the second generation. This game came out with 100 new Pokémon to catch. With some Pokémon excluded and put into the other version. And a better graphics then the last game, and this one were made for the gameboy color. This video game makes 4 other generation sets. Now these games were only different in one aspect. But the only different thing between generations one and two is one thing and that is the color part, and a little bit of the graphics, and monsters that people could capture. For 12 years the story line of pokemon games has been the same. Basically GameFreak has been selling the same product for 12 years, and people love the game because it is something that people like. The reason why people like the game is because of the fact that people are familiar to the game. They know how to play it. Another fact that results to people loving the game is because they of the minor changes they make to it. The changes that the developers make keep the people interested. The game consists of constantly leveling the monsters to a higher level by battling monsters. This after a while get to be very boring trust me. They call this the grind because it is the hardest part of the game, and not to mention the most monotonous part too. The fact that they add changes after every generation keeps people playing the game, and constantly buying the video games that come after it. The minor changes that company’s make to their products keep people from getting bored with the product.
The same thing happens to soda. For example MountainDew recently changed the look of the can. It’s the same product, just a new look. I mean it taste the same, feels the same, and is still the same drink. The look of it keeps people from getting bored from the product. But another thing is that they kept the same green color, but added little design changes. One can come to see that familiarity is something that customer’s value. This is the same thing with most things like computer software. Microsoft’s Excel program from its prior version changes it look at the menu bar, but does not change its core look. This is due to the fact that people in actuality don’t like change. This is because of the fact that people like stability. The stability is in the knowledge people already have. In excel’s case people already know how to use it, and know how to manipulate it with the formulas. The thing that changed is the organization of the menu bar. This is the case for most things so if one wants to save money one should really think about how different the next product is from its predecessor.